Hetzner mentioned in a few places
Hetzner mentioned in a few places
I’ve seen news about Lidl’s parent company launching a cloud unit a few times. Some YouTubers such as Milan Jovanović and Tom Delalande talk about using AWS and Azure alternative Hetzner. Here in Thessaloniki I’ve met people from IONOS (also a German company). I’m somewhat reminded about how Heroku had a great story about simple deployments. You then had to pay the cost if you got real use, so you would hear about how companies started on Heroku only to shift away because of cost.
DHH is probably the most famous technologist writing about moving away from using cloud providers.
There is a cost of moving from one provider to another, especially when you have a more complicated setup that uses many of the platform services. You might have to rewrite your software to match new infrastructure, which is why the competitive advantages are missing for cheaper alternatives due to lock-in.
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